Protein Soft Serve

On Tour.

Our summer favorite is hitting the road again. ProPud protein soft serve launched in 2024 and was named Product of the Year at 7-Eleven in 2025. You can find it year-round at 7-Eleven, and during summer it’s also touring across Sweden. No added sugar, packed with protein, and completely lactose-free.

NEWS ON THE MENU NEWS ON THE MENU NEWS ON THE MENU NEWS ON THE MENU NEWS ON THE MENU NEWS ON THE MENU NEWS ON THE MENU NEWS ON THE MENU NEWS ON THE MENU NEWS ON THE MENU NEWS ON THE MENU NEWS ON THE MENU

News on the menu.

We like to go the extra mile and never compromise between taste and function.

That’s why we’ve teamed up with Cloetta to create two sugar-free toppings that take the flavor experience even further. On the menu, you’ll find two new additions: a Center topping sauce and a crunchy sprinkle with Malaco Zoo flavor. Available exclusively at 7-Eleven and on our ice cream tour.

Center sauce. No added sugar.

Malaco Zoo sprinkles. No added sugar.

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TOPPINGS TO CRAVE TOPPINGS TO CRAVE TOPPINGS TO CRAVE TOPPINGS TO CRAVE TOPPINGS TO CRAVE TOPPINGS TO CRAVE TOPPINGS TO CRAVE TOPPINGS TO CRAVE TOPPINGS TO CRAVE TOPPINGS TO CRAVE TOPPINGS TO CRAVE TOPPINGS TO CRAVE

Chocolate sauce. No added sugar.

Center sauce. No added sugar.

Malaco Zoo sprinkles. No added sugar.

Strawberry sauce. No added sugar.

CATCH US ON TOUR CATCH US ON TOUR CATCH US ON TOUR CATCH US ON TOUR CATCH US ON TOUR CATCH US ON TOUR CATCH US ON TOUR CATCH US ON TOUR CATCH US ON TOUR CATCH US ON TOUR CATCH US ON TOUR CATCH US ON TOUR

TOUR STOPS.

8 MAJ | OSLO | HOLMENKOLLSTAFETTEN
23 MAJ | GÖTEBORG | GÖTEBORGSVARVET
30 MAJ | STOCKHOLM | STOCKHOLM MARATHON
12-13 JUNI | MOTALA | VÄTTERNRUNDAN
29 AUG | STOCKHOLM | STOCKHOLM HALVMARATHON (On-site at the exhibition space, Aug. 28–30)
5 SEP | STOCKHOLM | TJEJMILEN (On-site at the exhibition space, Sep. 3–5)
Catch Tour 1