Products
All products Puddings Milkshakes Bars Soft Ice Cream Mousses Fika Edition Craveyard
Competition Ice Cream Tour Recipes About Us FAQ Contact
Policies & Terms
Privacy policy Cookie policy Competition terms

Protein Soft Serve

On Tour.

Our summer favorite is hitting the road again. ProPud protein soft serve launched in 2024 and was named Product of the Year at 7-Eleven in 2025. You can find it year-round at 7-Eleven, and during summer it’s also touring across Sweden. No added sugar, packed with protein, and completely lactose-free.

TOPPINGS TO CRAVE — TOPPINGS TO CRAVE — TOPPINGS TO CRAVE — TOPPINGS TO CRAVE — TOPPINGS TO CRAVE — TOPPINGS TO CRAVE — TOPPINGS TO CRAVE — TOPPINGS TO CRAVE — TOPPINGS TO CRAVE — TOPPINGS TO CRAVE — TOPPINGS TO CRAVE — TOPPINGS TO CRAVE —
TOPPINGS TO CRAVE — TOPPINGS TO CRAVE — TOPPINGS TO CRAVE — TOPPINGS TO CRAVE — TOPPINGS TO CRAVE — TOPPINGS TO CRAVE — TOPPINGS TO CRAVE — TOPPINGS TO CRAVE — TOPPINGS TO CRAVE — TOPPINGS TO CRAVE — TOPPINGS TO CRAVE — TOPPINGS TO CRAVE —

Chocolate sauce. No added sugar.

Topping with toffee flavour. No added sugar.

Hard boiled candy. No added sugar.

Straberry sauce. No added sugar.

NEWS ON THE MENU — NEWS ON THE MENU — NEWS ON THE MENU — NEWS ON THE MENU — NEWS ON THE MENU — NEWS ON THE MENU — NEWS ON THE MENU — NEWS ON THE MENU — NEWS ON THE MENU — NEWS ON THE MENU — NEWS ON THE MENU — NEWS ON THE MENU —

News on the menu.

We like to go the extra mile and never compromise between taste and function.

That’s why we’ve teamed up with Cloetta to create two sugar-free toppings that take the flavor experience even further. On the menu, you’ll find two new additions: a lactose-free Center topping sauce and a crunchy sprinkle with Malaco Zoo flavor. Available exclusively at 7-Eleven and on our ice cream tour.

CATCH US ON TOUR — CATCH US ON TOUR — CATCH US ON TOUR — CATCH US ON TOUR — CATCH US ON TOUR — CATCH US ON TOUR — CATCH US ON TOUR — CATCH US ON TOUR — CATCH US ON TOUR — CATCH US ON TOUR — CATCH US ON TOUR — CATCH US ON TOUR —

TOUR STOPS.

8 MAJ | OSLO | HOLMENKOLLSTAFETTEN
23 MAJ | GÖTEBORG | GÖTEBORGSVARVET
30 MAJ | STOCKHOLM | STOCKHOLM MARATHON
12-13 JUNI | MOTALA | VÄTTERNRUNDAN
29 AUG | STOCKHOLM | STOCKHOLM HALVMARATHON (On-site at the exhibition space, Aug. 28–30)
5 SEP | STOCKHOLM | TJEJMILEN (On-site at the exhibition space, Sep. 3–5)
Catch Tour 1