Ice Cream Tour

Our summer favorite is hitting the road again. ProPud protein soft serve launched in 2024 and was named Product of the Year at 7-Eleven in 2025. You can find it year-round at 7-Eleven, and during summer it’s also touring across Sweden. No added sugar, packed with protein, and completely lactose-free.

NEWS ON THE MENU — NEWS ON THE MENU — NEWS ON THE MENU — NEWS ON THE MENU — NEWS ON THE MENU — NEWS ON THE MENU — NEWS ON THE MENU — NEWS ON THE MENU — NEWS ON THE MENU — NEWS ON THE MENU — NEWS ON THE MENU — NEWS ON THE MENU —

TOPPINGS TO CRAVE — TOPPINGS TO CRAVE — TOPPINGS TO CRAVE — TOPPINGS TO CRAVE — TOPPINGS TO CRAVE — TOPPINGS TO CRAVE — TOPPINGS TO CRAVE — TOPPINGS TO CRAVE — TOPPINGS TO CRAVE — TOPPINGS TO CRAVE — TOPPINGS TO CRAVE — TOPPINGS TO CRAVE —

NO ADDED SUGAR — NO ADDED SUGAR — NO ADDED SUGAR — NO ADDED SUGAR — NO ADDED SUGAR — NO ADDED SUGAR — NO ADDED SUGAR — NO ADDED SUGAR — NO ADDED SUGAR — NO ADDED SUGAR — NO ADDED SUGAR — NO ADDED SUGAR —

Chocolate topping.

Cloetta Center topping.

Malaco Zoo sprinkles.

Strawberry topping.

INGREDIENTS

NUTRIENT VALUES

Nutrition information	Per 100 g
Energy	692 kJ / 167 kcal
Fat	2,1 g
of which saturates	1,3 g
Carbohydrates	54 g
of which sugars	<0,5 g
of which polyols	53 g
Protein	2,0 g
Salt	0,16 g

Nutrition information	Per 100 g
Energy	744 kJ / 179 kcal
Fat	1,9 g
of which saturates	1,4 g
Carbohydrates	57 g
of which sugars	2,7 g
of which polyols	54 g
Protein	1,3 g
Salt	0,48 g

Nutrition information	Per 100 g
Energy	1030 kJ / 246 kcal
Fat	5,0 g
of which saturates	3,1 g
Carbohydrates	10,3 g
of which sugars	10,2 g
Fiber	83,5 g
Protein	0,04 g
Salt	0,004 g

Nutrition information	Per 100 g
Energy	617 kJ / 148 kcal
Fat	<0,5 g
of which saturates	<0,1 g
Carbohydrates	57 g
of which sugars	1,4 g
of which polyols	53 g
Protein	<0,5 g
Salt	0,03 g

CATCH US ON TOUR — CATCH US ON TOUR — CATCH US ON TOUR — CATCH US ON TOUR — CATCH US ON TOUR — CATCH US ON TOUR — CATCH US ON TOUR — CATCH US ON TOUR — CATCH US ON TOUR — CATCH US ON TOUR — CATCH US ON TOUR — CATCH US ON TOUR —

TOUR STOPS.

8 MAJ | OSLO | HOLMENKOLLSTAFETTEN

23 MAJ | GÖTEBORG | GÖTEBORGSVARVET

30 MAJ | STOCKHOLM | STOCKHOLM MARATHON

12-13 JUNI | MOTALA | VÄTTERNRUNDAN

29 AUG | STOCKHOLM | STOCKHOLM HALVMARATHON (On-site at the exhibition space, Aug. 28–30)

5 SEP | STOCKHOLM | TJEJMILEN (On-site at the exhibition space, Sep. 3–5)

PROTEIN SOFT SERVE — PROTEIN SOFT SERVE — PROTEIN SOFT SERVE — PROTEIN SOFT SERVE — PROTEIN SOFT SERVE — PROTEIN SOFT SERVE — PROTEIN SOFT SERVE — PROTEIN SOFT SERVE — PROTEIN SOFT SERVE — PROTEIN SOFT SERVE — PROTEIN SOFT SERVE — PROTEIN SOFT SERVE —

ProPud Soft Serve.