PROPUD

SOFT ICE CREAM

In 2024, we revolutionized summer Sweden with a soft ice cream with completely new nutritional values – completely without added sugar, rich in protein and also lactose-free!

Now the soft ice cream van rolls on into 2025 with a more comprehensive de tour plan, both in terms of geography, number of stops and spread throughout the year. You wished, and we listened!

ProPud Soft Ice Cream has the base of our everyone’s favorite ProPud Milkshake and can be made in just about any flavor we have in our range, which one will be your favorite?

EXCLUSIVE COLLABORATION WITH 7-ELEVEN

Our Soft Ice Cream is based on ProPud Milkshake, with a naturally smooth and creamy texture, and a nutritional profile that sets it apart from traditional soft serve, offering a new alternative on the market.

Starting in the summer of 2025, ProPud Soft Ice Cream will be sold exclusively at most 7-Eleven stores in Stockholm, Gothenburg, and Malmö.

THE 2025 SOFT ICE CREAM TOUR

Following the success of 2024, we are proud to present our new and even more extensive tour plan for 2025.

1-3 MAY

Åre sessions

Åre

19-20 JULY

Tofta

Gotland

17 MAY

Göteborgsvarvet

Göteborg

22-23 AUGUST

Craft Fjällmarathon

Idre Fjäll

31 MAY

Stockholm Marathon

Stockholm (Exclusively for runners)

29-30 AUGUST

Jönköping Marathon

Jönköping

12-14 JUNE

Vätternrundan

Motala

5-6 SEPTEMBER

Tjejmilen

Stockholm (Exclusively for runners)

13 SEPTEMBER

Kretsloppet

Borås

NUTRITIONAL VALUE

Thanks to our basic product (ProPud Milkshake) our soft ice cream has nutritional values that differ significantly from ordinary soft ice cream available today. This, combined with a fantastic taste and texture, makes the ice cream completely unique.

Energy (kcal)

71,5

204

Fat

1,9 g

8,4 g

of which saturates

1,3 g

5,6 g

Carbohydrate

8,1 g

26 g

of which sugars

4,8 g

20 g

Protein

5,3 g

4,2 g

Fibre

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