We feed your cravings!

At ProPud we want to give you the opportunity to simplify your active lifestyle with insanely tasty, protein-enriched products with no added sugar. We see our products as the answer to your cravings and enablers of good habits.

Enjoy the taste experience!

Our products

Milkshake

Bars

Mousse & Pudding

Soft Serve

Soft serve

The response to ProPud Soft Serve during our 2024 summer tour exceeded all our expectations, with the biggest wish from our consumers being to be able to access ProPud Soft Ice Cream year-round – and we listened! Starting in the summer of 2025, ProPud Soft Serve started selling exclusively in most 7-Eleven stores in Stockholm, Gothenburg and Malmö. That same year we won “Product of the Year” at 7-Eleven.

Let us feed your cravings!

FIKA EDITION

Take a moment to pause, breathe, and enjoy— with ‘fika’. Inspired by the beloved Swedish fika tradition (pause to eat something goood – often together), ProPud presents the Fika Edition: a new line of protein products crafted to bring balance, enjoyment, and nourishment to your everyday snack.

Each product in the Fika Edition is packed with high-quality protein and contains no added sugar, combining indulgent flavors with smart functions. Whether you’re refueling after a workout or taking a well-deserved coffee break, these treats let you enjoy the cozy, comforting taste of fika—without compromise.