PROTEIN NEVER TASTED THIS GOOD!

ProPud offers healthy alternatives where taste and function meet. Loaded with protein, no added sugar, and designed to give you a full flavour experience – so you can indulge without compromise.

FEED YOUR CRAVINGS!

Win a ski trip!

Win a ski trip for 2 to Åre worth approx. 80,000 SEK.

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Our products

Milkshake

Bars

Mousse & Pudding

Soft Serve

Soft serve

The response to ProPud Soft Serve during our 2024 summer tour exceeded all our expectations, with the biggest wish from our consumers being to be able to access ProPud Soft Ice Cream year-round – and we listened! Starting in the summer of 2025, ProPud Soft Serve started selling exclusively in most 7-Eleven stores in Stockholm, Gothenburg and Malmö. That same year we won “Product of the Year” at 7-Eleven.

Let us feed your cravings!

FIKA EDITION

Take a moment to pause, breathe, and enjoy— with ‘fika’. Inspired by the beloved Swedish fika tradition (pause to eat something goood – often together), ProPud presents the Fika Edition: a new line of protein products crafted to bring balance, enjoyment, and nourishment to your everyday snack.

Each product in the Fika Edition is packed with high-quality protein and contains no added sugar, combining indulgent flavors with smart functions. Whether you’re refueling after a workout or taking a well-deserved coffee break, these treats let you enjoy the cozy, comforting taste of fika—without compromise.